Rubik's

Brand · Entertainment

A puzzle reborn, from Harry Styles to Hollywood to $50m Spin Master exit.

Deborah ran the communications for Rubik's from 2016, working directly with the Head of Global Marketing through the brand's most commercially significant modern period, a campaign that helped build the editorial authority and cultural momentum behind toy and entertainment giant Spin Master's $50 million acquisition in January 2021. Coverage spanned the Wall Street Journal, the New York Times, Forbes, CNBC, the Washington Post and Inc., culminating in a first-person Washington Post op-ed authored by inventor Ernő Rubik himself. During this period the cube's cultural reach expanded across music, fashion and film: Harry Styles wove Rubik's branding into the official merchandise of his 89-show Live on Tour world tour; Uniqlo launched a streetwear collaboration across 1,500-plus stores globally; and Steven Spielberg's Ready Player One cast the cube as the pivotal Zemeckis Cube in a film grossing $607.9 million worldwide.

Build-A-Bear

Family · Retail

Pay Your Age. Brand awareness up 467 per cent overnight.

Deborah's 'Pay Your Age' press campaign for Build-A-Bear created queues of over a mile outside shopping centres across the UK, US, Canada and Australia, so extreme that local authorities demanded stores limit entry for safety reasons. Build-A-Bear's brand attention score rocketed from 3 per cent to 17 per cent within days of the campaign launch, a near 467 per cent increase in brand awareness in one of the fastest mass-awareness events in retail history. Build-A-Bear's CEO confirmed the Pay Your Age period delivered meaningful profit and a sales surge in the final four weeks of their second quarter. Her crisis communications then successfully preserved brand equity in the aftermath.

Rubik's × McDonald's

Brand · Licensing

Rubik's in Happy Meals across 34 countries.

Deborah executed the brand collaboration between Rubik's and McDonald's producing themed puzzles for Happy Meals alongside SmileyWorld and Illumination's Minions. McDonald's serves approximately 69 million customers per day across 40,000 locations globally. Distribution across 34 countries simultaneously gave Rubik's brand exposure to hundreds of millions of consumers in a single campaign, one of the largest simultaneous brand activations in the company's history.

Castore × Rangers FC

Sport · Fashion

The campaign that launched a unicorn.

Deborah led PR around Castore's launch of Rangers FC's first football kits, the campaign that marked Castore's entry into elite football and performed so well that Rangers FC themselves approached her to handle their own PR. Castore went on to raise £145 million in November 2023, reaching a valuation of £950 million, with partnerships spanning Premier League clubs, McLaren F1 and Red Bull Racing. The brand targeted revenues of £200 million in 2023, representing 100 per cent growth year on year. Deborah was there at the beginning.

Sweaty Betty

Fashion · Activewear

Editorial authority behind a $410 million acquisition.

Founded in London in 1998 with a mission to empower women through fitness, Sweaty Betty had grown into one of Britain's most celebrated activewear brands, home to the iconic Power Leggings, a pair of which sells every 60 seconds. Deborah built and sustained the brand's editorial presence across the UK's most influential lifestyle, fashion and fitness publications, securing product placement in the Evening Standard and coverage across Marie Claire and Women's Health throughout the most commercially significant period in the brand's history. In August 2021, Sweaty Betty was acquired by Wolverine Worldwide for $410 million.

Lumie × Disney

Wellbeing · Children's

Thirty years of light science, applied to bedtime.

Deborah was appointed to lead media communications for Lumie's upcoming Disney collaboration, a children's and baby lighting collection designed around The Lion King, Mickey & Friends and Winnie the Pooh. The range applies the same clinical light science to bedtime, using low-blue light and a gradual twenty-minute sunset to support a developing body clock through the years when children are most sensitive to light.

Henry Poole & Co

Luxury · Heritage

The first PR in 200 years of Savile Row history.

Deborah was engaged as the first ever PR in the 200-year history of Henry Poole, inventors of the tuxedo, outfitters to Napoleon, Churchill and King Charles III. She built a PR programme from nothing, securing coverage in GQ, BBC, The Times and international fashion press across Europe, the US and Asia, and executing collaborations with Adidas, Land Rover and Coutts that introduced a 200-year-old institution to a global contemporary audience for the first time in its history.

BRD Wallet

Crypto · Fintech

From launch to Coinbase acquisition, with 10 million users and $20 billion in assets.

Deborah led communications for cryptocurrency wallet BRD from launch, securing coverage in TechCrunch, PCMag and Business Insider that established BRD as one of the most credible names in self-custody crypto wallets. At the time of the Coinbase acquisition BRD had over 10 million users globally and $20 billion in assets under protection. On the announcement of the acquisition BRD's token price increased over 588 per cent within 24 hours. Acquired by Coinbase in November 2021 for an undisclosed sum.

Hometree

Energy · Sustainability

From brand new startup to £85 million raised and $71 million annual revenue.

Deborah was recruited directly by founder Simon Phelan to lead Hometree's PR as a startup with no press profile. She secured top-tier coverage in Sky News and Bloomberg that helped give Hometree the credibility to attract institutional capital. Simon Phelan has since raised over £85 million from world-class investors including Legal & General Capital, BlackRock and Energy Impact Partners. Hometree has raised a total of $268 million across 12 funding rounds and generated annual revenue of $71 million. It is now one of the UK's leading residential energy services challengers to British Gas.

Castore × Andy Murray

Sport · Brand

Andy Murray, on Castore, in the global press.

Deborah arranged Andy Murray's global press around his £8 million ambassadorship of and investment in Castore, the partnership that announced the brand's arrival at the highest level of world sport. She secured coverage across the Financial Times, The Telegraph, Business Insider, FashionNetwork and FashionUnited, reaching tens of millions of readers. In the period that followed, Castore went on to report revenues approaching £50 million with triple-digit growth and reached a valuation of £950 million. Murray's endorsement was the signal to the sporting world that Castore had arrived, and she made sure the world heard it.

Cocorose London × Pippa Middleton

Fashion · Celebrity

Pippa Middleton in Cocorose and a £1 million sales lift.

Deborah secured Cocorose London the opportunity to make footwear for Pippa Middleton. The resulting Daily Mail feature, published on Mail Online which attracts over 200 million monthly users globally, generated over £1 million in direct sales uplift for the brand. One placement, one celebrity, one million pounds. The most directly measurable commercial outcome in Deborah's career.

Luno × All Points East

Fintech · Live

93 per cent brand recall across 350,000 festival goers.

Deborah led marketing for cryptocurrency exchange Luno's presenting partnership of All Points East festival with AEG Presents, a 350,000 attendee event headlined by Gorillaz, The Chemical Brothers, Tame Impala and Nick Cave and the Bad Seeds. Results independently verified by AEG Global Partnerships: 93 per cent of festival visitors had on-site recall of the Luno brand, and 44 per cent of attendees said they were likely to recommend Luno to friends based solely on their festival experience. A 30 per cent uplift in brand awareness within the first year, among the strongest brand awareness outcomes recorded across AEG's European festival portfolio.

Rubik's Cube World Cup × Red Bull

Sport · Heritage

Global PR for elite speedcubing.

Deborah ran global communications for the annual Red Bull Rubik's Cube World Cup, the competition that transformed speedcubing from niche hobby to international spectator sport. The event attracts competitors from over 50 countries and is broadcast to hundreds of thousands of viewers globally via Red Bull's media network, which reaches over 12 million YouTube subscribers alone. Press coverage secured across the BBC, Reuters and Associated Press reached audiences in over 30 countries. Rubik's, which has now sold over 450 million cubes, gained significant new audience awareness among the 18 to 35 demographic through the World Cup's media reach.

The Stylistics × Ronnie Wood

Music · Production

A Rolling Stone on The Stylistics' first album since 2008.

When The Stylistics went back into the studio for Falling In Love With My Girl, their first new album since 2008, Deborah secured Ronnie Wood of The Rolling Stones for the record. Ronnie recorded his slide guitar parts for 'Who Am I' in Philadelphia in June 2024, following his Rolling Stones concert in the city. Deborah then ran the press around the release, and Billboard led its coverage with Shania Twain and Ronnie Wood in the headline, with further coverage across international music press. Ronnie marked release day with his own video congratulating the group. The album also features Gene Simmons of KISS, Billy F Gibbons of ZZ Top, Steve Lukather of Toto and Tower of Power.

The Stylistics × Shania Twain

Music · Production

A Shania Twain comeback single and a sold-out international tour.

The Stylistics wanted a comeback single with a global star. Deborah secured Shania Twain, an artist with over 100 million records sold globally, and produced 'Yes, I Will', bringing in world-class musicians including Nathan East, Steve Lukather, Gene Simmons of KISS and Ronnie Wood of The Rolling Stones. The single was covered in Billboard and across international music press. The Stylistics followed it with a sold-out Greatest Hits Tour spanning the UK, including York Barbican, Nottingham Royal Concert Hall, Birmingham Alexandra, Liverpool Philharmonic Hall and Croydon Fairfield Halls, alongside simultaneous sold-out touring across the US and Japan.

Rose & Willard

Fashion · Celebrity

Broadcast, broadsheet and a cast of Hollywood names.

Deborah led PR for Rose & Willard, securing coverage across the BBC, ITV, The Guardian, The Times, The Telegraph, Forbes, WWD, Business Insider, Quartz, Entrepreneur, The Spectator, Marie Claire, HuffPost and the Hindustan Times, and building the celebrity relationships that put the brand on Jennifer Aniston, Pippa Middleton, Gemma Arterton, Michelle Dockery, Naomie Harris and Elisabeth Moss. National broadcast, the full range of British broadsheets, international business press and an extraordinary roster of film and television names, all from a single campaign. The definitive proof that the right PR places a British label in the same frame as Hollywood.

Lumie

Wellness · Health-tech

Ten years running the press for a British light therapy pioneer.

Founded in Cambridge in 1991 and the inventor of the first wake-up light, Lumie built its reputation on decades of clinical research into how light affects sleep, mood and energy. Lumie has been a client of Deborah's for over ten years, and across that decade she has secured sustained coverage in The Guardian, The Times, Which?, Women's Health and Men's Health. She has run the brand's press through its expansion into the United States and its retail listings with Target, Boots and John Lewis.

Henry Poole × Adidas

Fashion · Collaboration

Sold out on release. Cult vintage resale status achieved.

Deborah executed the partnership using Poole's heritage suiting fabric on a limited-edition Adidas NMD trainer. Featured in GQ, which reaches over 5 million readers globally, the drop sold out immediately on release and became a cult vintage resale item trading at significant premium on secondary markets. A single collaboration that introduced Henry Poole to the global streetwear audience in one campaign.

Henry Poole × Darkest Hour

Film · Heritage

BBC News coverage as Churchill's tailor dressed Gary Oldman.

Deborah handled PR around Poole's work costuming Gary Oldman in Darkest Hour. The film grossed over $56 million at the international box office. The campaign earned international coverage including BBC News, positioning Henry Poole at the intersection of British heritage, film and fashion at maximum global visibility.

Henry Poole × Land Rover

Luxury · Collaboration

50 jackets for 50 years of Range Rover. Sold out.

Deborah led communications on the collaboration marking the 50th anniversary of the Range Rover: 50 limited-edition jackets cut from a 12oz lambswool cloth designed by Land Rover's Chief Creative Officer Professor Gerry McGovern OBE, woven by Fox Brothers in Somerset in the original 1970 Range Rover paint colours of Tuscan Blue, Bahama Gold and Davos White. She secured coverage across FashionNetwork, Luxuo, CPP-Luxury, Luxurious Magazine and Savile Row Bespoke, positioning a 200-year-old Savile Row institution alongside one of the world's most recognisable luxury vehicle brands. A sell-out limited edition that introduced Henry Poole to a global audience of luxury motoring enthusiasts.

Henry Poole × Coutts

Luxury · Finance

Two British institutions. 200 years of partnership.

Deborah marked the 200-year association between Henry Poole and Coutts, the private bank to approximately 60,000 ultra-high-net-worth clients including members of the Royal Family. Through a co-designed limited-edition cloth and a joint celebration, she placed Henry Poole directly in front of the single most commercially valuable audience a Savile Row tailor can reach, Britain's wealthiest individuals, and reinforced two centuries of shared heritage between bank and tailor.

Alexa Chung x Villoid

Tech · Fashion

Users in 180 countries and $3.88 million raised.

Hired by Alexa Chung to launch her fashion curation app Villoid, we secured major international press coverage for the launch, including a CNBC interview. Villoid grew to users in 180 countries and raised nearly $2 million in a subsequent funding round from existing investors. The company has since raised $3.88 million in total and reached a valuation of $16.85 million. The launch campaign, with the CNBC coverage at its centre, positioned Villoid as a credible entrant in fashion technology from its first public day.

Jardine of London

Fashion · Celebrity

Four of cinema's biggest names, dressing a British label.

Deborah led PR for Jardine of London, securing coverage across the Daily Express, City AM and HuffPost and building the celebrity relationships that put the brand on some of the most recognisable women in film, Emma Watson, Keira Knightley, Naomi Watts and Rosamun Pike. National press paired with A-list visibility gave a British label the kind of editorial and celebrity authority most brands never achieve, proving that the right campaign places a small label in the same frame as the biggest names in cinema.

Hardvark

Fashion · Celebrity

National press, twice over, and a Bond on the client list.

Deborah led PR for Hardvark, securing coverage across The Times, The Telegraph (twice), Forbes, Mashable, Business Traveller and The Irish News, and building the celebrity relationship that brought Pierce Brosnan onto the brand's customer list. Broadsheet authority, business press and an international film name in one campaign, the kind of editorial and celebrity reach that establishes a young label as serious from the outset.

Verry Kerry × Joanna Lumley

Fashion · Celebrity

A celebrity ambassador, acquired at zero cost.

Deborah identified Joanna Lumley as the perfect ambassador for Verry Kerry's kimonos and built the relationship directly. No fee. Joanna promoted the brand on television and social media entirely of her own volition, reaching millions of viewers across the UK. A placement that would typically command a five to six figure talent fee, delivered at zero cost through relationships and editorial judgement.

Corrymoor

Lifestyle · DTC

One story angle. Total worldwide sell-out.

Deborah identified the newsworthy angle for this family-owned Devon brand: socks you do not need to wash. International press coverage was so overwhelming that Corrymoor, selling approximately 20,000 pairs of socks per year, sold out their entire global stock and asked her to pause the campaign while they manufactured enough product to meet demand. One angle. One campaign. A supply crisis caused by success.

Kilometre Paris

Luxury · Fashion

Vogue and The Sunday Times for a Parisian luxury brand.

Engaged by this Parisian luxury accessories brand, we secured editorial coverage in Vogue and The Sunday Times, the two most influential publications for premium fashion consumers in the UK and globally. Vogue reaches over 24 million readers across print and digital. The Sunday Times Style section reaches over 700,000 print readers and a significantly larger digital audience. Two placements that transformed the brand's credibility with the consumers that matter most.

Tea & Tequila

Fashion · Accessories

Hand-woven clutch bags placed with Chiara Ferragni and Rihanna.

Tea & Tequila is a slow-fashion accessories brand founded by Sarah Goodwin and Millie Wilson, designed in London and handmade in Mexico. Its signature clutch bags are designed with skilled native artisans and made from traditional Mexican woven fabrics with hand-embroidered sequins. Deborah's PR secured the founders national coverage in The Times and Cosmopolitan, two readerships that rarely share a masthead, and placed the brand in front of Chiara Ferragni, Rihanna and Natasha Oakley, turning an artisan accessories line into an internationally recognised name while preserving its handcrafted roots.

Chapman

Heritage · Country

Sky News on the road to Carlisle.

We revitalised the British public profile of Chapman, manufacturers of fishing, shooting and luxury bags since 1984. Sky News sent a full film crew to their Carlisle headquarters for a television feature. Sky News broadcasts to over 7 million UK households and streams globally, delivering the kind of third-party editorial endorsement that no paid advertising replicates and directly driving new retail partnerships and consumer awareness for a 40-year-old British heritage brand.

Shoegarden

Heritage · Footwear

Vogue and the Daily Mail for a 1973 family slipper maker.

We were the first PR company ever hired by Shoegarden, a family business founded in 1973. We secured coverage in Vogue, which reaches over 24 million readers globally, and the Daily Mail, whose Mail Online platform attracts over 200 million monthly users. The resulting direct sales ROI was significant, with editorial recommendations in these publications driving conversion rates that paid advertising cannot match.

Bodileys of Northampton

Heritage · Footwear

Reintroducing a 1919 shoemaker to the British public.

Bodileys has sold fine English shoes from the heart of Northampton since 1919, and remains in the hands of the founding family with fourth-generation CEO Sarah Dudley at the helm. Its London and Mayfair collections are Goodyear welted and made in the town, each pair taking up to eight weeks. We reintroduced the brand to the British public through editorial coverage in The Sunday Times and a feature in The Rake, the two publications with the greatest authority over the heritage menswear customer. Broadsheet reach for the general reader and the definitive title for the connoisseur, from one campaign.

Floom

Marketplace · Lifestyle

Tatler for the customer, Entrepreneur for the investor.

We handled PR for Floom, London's leading online marketplace for independent florists. The campaign placed Floom in Tatler, which reaches the UK's highest-net-worth consumers and the core audience for premium flower gifting, and in Entrepreneur, which reaches founders and investors. Two placements, each doing a different job: consumer demand for the marketplace, and credibility with the people who fund businesses like it. Floom went on to expand into New York and Los Angeles and was acquired by BloomNation in 2025.